There is broad agreement that the healthcare system in the United States is broken. The industry is unwieldy, economically unsustainable and frustrating to consumers.
There are many ways to describe the problems with healthcare, but the truth is that industry power is too concentrated in inefficient business models designed around illness rather than health. The U.S. healthcare industry has adeptly evolved around many perverse incentives. The result is a system that does not reflect the true, market-based principles that we believe are essential for a healthy economic environment. In that sense, it is truly "broken."
We see tremendous opportunities in applying fundamental market-based tools and sophisticated new web-based technologies to the design and delivery of consumer-driven healthcare.
When individuals are given the opportunity to make their own purchasing decisions, providers have incentives to improve the delivery of care and consumers have incentives to make different choices about how they use healthcare.
